August 2009

New Journal website in works

The Chiropractic Journal will soon launch a new website that will provide web exclusive content to complement print articles, as well as online access to top chiropractic companies.

The professionally designed site will feature easy navigation and access to the current edition as well as archived articles dating from 1986. "We opted for a clean, modern design, with minimal clutter," stated Terry A. Rondberg, DC, publisher of The Chiropractic Journal. "Feedback from Internet users convinced us that most sites, particularly for newspapers, are far too 'busy' and hard to navigate. People can't find what they're looking for and are distracted by non-essential elements."

In addition to an archive of articles published in the print version, the new website will feature web exclusive content that can add depth to the printed stories. This could be anything from additional photos to documentation and background material, as well as links to other Internet sites containing related content.

For the first time, the Journal site will also offer information on and links to companies of interest to chiropractors. "We're being selective about the number and type of advertising banners we will have on the site," Dr. Rondberg explained. "It's important for readers to be able to easily contact companies they're interested in, without the site becoming a jumble of flashing ads."

Rondberg anticipates that the new site will be ready for its debut at the end of the summer. The URL for the new site is www.TheChiropracticJournal.com .