February 2009

Bill Farley (l) and Terry A. Rondberg, DC, board Farley's private jet

A chiropractic friend in very high places

In chiropractic, as in everything, it's good to have friends in high places. When we're trying to get legislation passed, we're lucky to have supporters in Congress and the White House. When we're working to generate positive coverage of chiropractic issues, it's important to have allies in the media.

And when it comes to giving doctors of chiropractic the opportunity to boost their incomes without compromising their chiropractic principles or sacrificing their business ethics, it's fortunate that we can work with one of the most respected and successful multi-million dollar successes in the world: Bill Farley.

Looking at Mr. Farley's background, you wouldn't automatically think he'd become so closely associated with the chiropractic profession. After all, he started out in law, receiving his Juris Doctor degree in 1969, before going into business management. He worked with the investment banking firm of Lehman Brothers and then invested $25,000 to purchase a small company called Anaheim Citrus Products.

That investment paid off and he continued leveraging his returns in an astounding series of acquisitions that culminated in his $1.4 billion purchase of Northwest Industries in 1985. Two years later, he successfully completed the initial $565 million public offering of Fruit of the Loom, Inc.

After serving as chairman and CEO of Fruit of the Loom, Inc., from 1984 through 1999 (and taking it from a $500 million domestic underwear company into a global family apparel powerhouse with annual revenues as high as $5 billion) he sold the company to Berkshire Hathaway Co.

Today, Farley is the sole shareholder of Liam Ventures, Inc., a private equity firm with investments in a variety of different industries that include biotech, communications and other basic industries.

He is also CEO and majority owner of Zrii LLC, and marketer of the incredibly popular liquid nutritional supplement , which is what brought him into contact with Terry A. Rondberg, DC, and in turn, with the chiropractic profession.

"When I first met Bill, I was impressed with his uncanny ability to zero in on the best financial opportunities out there, and to turn whatever he touches into gold," Dr. Rondberg explains. "But even more than that, I was impressed that the only businesses he would get involved in were ones that maintained high standards. He always took the high road in business, and that road seemed always to lead him to prosperity and fulfillment. I knew he was in a unique position to help chiropractors profit from the wellness revolution occurring across the globe."

Farley was open to learning about chiropractic and agreed with Rondberg that Zrii and chiropractic made a perfect, synergistic combination. The Ayurvedic principles upon which Zrii was developed are in complete harmony with chiropractic philosophy, making Zrii perfect for chiropractors. Working closely with Farley, Rondberg created a network of doctors eager to use and promote Zrii as a powerful health-building complement to chiropractic.

When DCs research Zrii, particularly its endorsement by the Chopra Center for Wellness, they're pretty much convinced of its efficacy. If they have any doubts about the business end of the Zrii program, they need only look at Farley's credentials to gain assurance of its legitimacy.

One of the most inspiring aspects of Farley's background is his reputation as an ethical and compassionate businessman who understands the importance of giving back to the community and helping others. For instance, Farley has given several multi-million dollar gifts to educational institutions, including his Rhode Island high school, Bowdoin College, and Boston College. He oversees the Utah-based Zrii Foundation, which gives to children's charities worldwide, including a recent gift to abandoned children in Haiti. Moreover, he established a charitable organization, called the Farley Foundation, which contributes to many different educational, medical, civic and cultural programs around the world.

Rather than sit in his office monitoring his finances, Farley takes an active role in many national and community organizations including the Horatio Alger Association, the Big Shoulders Fund, the Rush Hospital Heart Institute and Adamant Media Corporation.

He's also known for his one-on-one mentoring of people who work for or with him, and he takes a real pleasure in seeing others succeed. But he warns that success often means stepping outside our comfort zone to try something different. "A willingness to take risk is probably a major reason for my success today," he has stated. "Many people could be as successful as I am, or more so, but for whatever reason they are unable to take steps that appear personally or financially risky."

Fortunately for chiropractors, the risk is minimal with Zrii, particularly with Farley at the helm. Within months of its launch, Zrii became one of the most talked about network marketing companies on the web, with acknowledged potential to become the largest MLM Company in history. In fact, investing in Zrii has been far less risky than investing in the stock market. While Wall Street went into a tailspin, Zrii revenues skyrocketed, posting a 40% growth in the number of new distributors and more than 30% growth in revenue in September 2008.

"With friends like Bill Farley helping us, we can't lose," Rondberg said. "It's like having the president of the U.S. support your legislation or the New York Times editor approve your article for publication. With him beside us, Zrii is truly a win-win proposition that I hope all doctors of chiropractic will get in on."

(To learn more about Zrii visit http://oneworld.myzrii.com, e-mail oneworld@zriioffice.com, or call toll-free 1-877-411-6560 ext. 2934.)