February 2009

Why are the most successful chiropractic offices high tech?

by Dr. Peter Hryciuk and Dr. Stephane Laverdiere

There was once a day when all a fledgling chiropractor needed to do was buy a Yellow Page ad and then wait for the new patients to flow in. But, times have changed. Patients have changed.

With the advent of computers, the Internet, e-mail, iPods and iPhones, people are now plugged into a new era of technology. We're now a technologically driven society, and the chiropractic marketplace is no different. Successful chiropractors have to stretch their marketing dollars to reach more potential new patients. The technology of "ChiroVMail" does just that.

For more than a century, most chiropractors have been doing a great job of educating their patients within the four walls of their practices. Utilizing posters, brochures, and other internal marketing techniques, they've been able to educate their patients from within. Our concern, however, has always been third party contamination beyond the practice. How often are well-educated patients convinced by the media, friends and even family members to discontinue chiropractic care for various reasons? This is the reason ChiroVMail was invented.

Imagine a system of 35 high definition quality video e-mail messages that can be fully automated to educate your existing patients and reach thousands of potential new patients, all with the click of a button. Each video has been perfectly scripted and enhanced with computer-generated images that give it the look and feel of a television commercial. The only difference is that embedded in every video e-mail message is your office information, your photo or logo, along with a distinct "call- to-action" encouraging the recipient to click the contact button. Once clicked, the recipient e-mails you his or her new patient request. It's that easy.

The ChiroVMail system is a fully automated web-based computer program. The system is so flexible it allows you to select a frequency of video e-mails going out to your patient database, taking them through a full circle of chiropractic education in a year. It's so simple, all you need to do is "set it and forget it." Your patients will start receiving personalized automated videos.

***  "My patient base is now in the system and receiving educational videos on autopilot! Thank you so much for the great service." -- Dr. Curtis Casady, DC

How many times have you forwarded an interesting e-mail to friends and family? Imagine your patients receiving a video and then forwarding it to a friend who suffers from asthma, headaches or even low back pain. Perhaps they have a pregnant friend who wants to watch an e-mail video on the natural approach of chiropractic care. How about an expectant family getting a forwarded video e-mail on chiropractic and children? All of this happens easily and seamlessly behind the scenes, and the minute any one of these recipients clicks "contact us," it always leads back to you! It's what we like to call a "referral chain."

***  "Until now, chiropractors have only had access to, at best, nice looking but rarely-read newsletters. The ChiroVMail system uses engaging video footage with a succinct message to educate the receiver. The information is not watered down; rather the complete truth about the power of an adjustment as it pertains to babies, adults and seniors. Communicating through video email is a huge step for educating as many people as possible about what it is that you do; and what it is that you stand for." -- Dr. Ryan French

We all know how difficult it can be to get patients to hand out brochures to their friends in need. Many events have to occur to get that information out. Now, your ChiroVMail patient can forward these videos to their list of friends and family members in need effortlessly. In fact, it can take merely a few seconds for your entire patient database to forward these incredible video e-mails to all of their friends and family members. Instead of getting your patients excited about a brochure, they'll embrace the concept of forwarding these high quality videos that stream directly from our dedicated server and don't clog up their inbox.

ChiroVMail is simple to use, easy to implement and highly cost effective. It takes minutes set up. Go to www.chirovmail.com and book your FREE online demo or sign up now!

(Dr. Peter Hryciuk and Dr. Stephane Laverdiere are the inventors and developers of ChiroVMail, the patient education system for the 21st century. For more information, call 877-602- 8527 or e-mail info@chirovmail.com to sign up for a FREE online demo of the ChiroVMail system.)