General Advertising Policies
Contract Year
Advertising must be inserted within one year of the first insertion to earn frequency
discount rates.
Terms
All advertising must be paid in fill, in advance of publication. No ad can be published
until payment has been received. Contracts canceled prior to completion of contract will
incur additional charges (shortrate) to equal the open rate for the actual space used.
Make checks payable to: The Chiropractic Journal
Agency Commissions
15% to recognized agencies.
Color and production charges are not commissionable.
Closing Date
Closing date for reservation of advertising space is the 10th of the month preceding
publication. Camera-ready materials and payment are due by the 15th of the month preceding
publication.
Camera-Ready Copy Responsibility
Submission of copy is the responsibility of the advertiser. Copy from last insertion
will be run if new camera-ready materials are not received by the 15th of the month. If no
previous insertion, client is liable for cost of contracted space not used and space will
be allocated at the discretion of the publisher.
Camera-Ready Materials
You must provide completed, camera-ready artwork, film with proof or electronic file
for all advertisements. If providing electronic file, please request specification sheet
detailing correct submission procedures.
Copy Authorization
All advertisements are accepted and published by the publisher upon representation that
the agency and/or advertiser is authorized to publish the entire contents and subject
matter thereof. In consideration of the publisher's acceptance of such advertisements, the
agency and/or advertiser will indemnify and hold the publisher harmless from and against
any loss or expense resulting from claims or suits for defamation, libel, violation of
privacy, plagiarism and copyright infringement. Publisher is not responsible for errors in
key numbers, or for information taken by telephone.
Copy Acceptance
Advertising that resembles editorial may be marked "Advertisement" or
"advertorial" by the publisher. Any reference to The Chiropractic Journal
in advertisements, promotional material or merchandising by advertiser or agency is
subject to approval by the publisher.
Cancellations
If an advertisement is canceled after closing date for any reason, the publisher
reserves the right to repeat former ad at full rates. If the advertiser has not previously
run an ad, advertiser will be charged for the cost of space reserved. Neither the
advertiser nor its agency may cancel advertising after closing date.