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[ Policies ] [ Rates ] [ Mechanical Requirements ] [ Leadership ]
Advertising Rates
U.S. funds only
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1X |
6X |
12X |
| Full page |
$ 3,160 |
$ 2,955 |
$ 2,700 |
| Super-half page |
2,210 |
2,070 |
1,940 |
| 1/2 page |
1,790 |
1,670 |
1,520 |
| 1/4 page |
1,110 |
1,040 |
950 |
| 1/8 page |
635 |
580 |
525 |
| Back page |
3,970 |
3,680 |
3,375 |
| Inside front page |
3,710 |
3,420 |
3,175 |
| Center spread |
6,850 |
6,440 |
6,040 |
Spot Color
For spot color, add $175 to the black and white rates.
Rates are one color (publisher's choice) in addition to black.
Four Color
For four-color, add $500 to the black and white rates.
Advertiser must supply color separations (composite film negatives, 85
line screen). Color ads must be reserved at least 15 days prior to
deadline on a first-come, first-served basis.
Special Positions
For special placement of ads (other than back page,
inside front and center spreads), add 15% of gross ad cost. Ads are
never placed on front or editorial commentary pages.
Multiple Page Spreads
Unless otherwise priced, all multiple-page spreads
will priced at per-page rate times the number of pages requested.
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